Case: A wireless telecommunications company needed to leverage its vast volume of data more effectively for near real-time customer analytics.
Challenge: The company was gathering sizeable volumes of data but was struggling to generate unique market insights. It faced a challenge with data latency, with an imposed reporting lag time of 45 days on current operational data. It needed to do near real-time analytics to serve existing customers better and open the door for new ones. It also required to integrate new CRM competencies to stave off churn.
Solution: The company partnered with Deloitte to craft a solution using the SAP HANA platform, an in-memory solution designed to deliver versatility and near real-time analytics. This solution can enhance the company’s capabilities to understand and proactively respond to customer actions through multiple channels, such as text messages or target electronic advertising.
Result: The company expects the solution to be a game-changer. It would help it gain meaningful near real-time analytics giving it a competitive edge in an otherwise saturated market. It anticipates that the data lag will reduce from 45 days to near real-time, empowering it to market and develop more specific and targeted campaigns. Also, with this solution, the company will launch an effort to exploit social media.